Launched Outside festival and summit in colorado
Outside Interactive needed to launch the inaugural Outside Festival and Summit, setting it apart from other outdoor events and creating a unique, engaging experience.
Challenge:
We developed a distinctive brand aesthetic and planned the festival, including speakers, films, music, gear booths, and interactive brand activations. The event was promoted across television, print, digital, and social media, generating excitement and anticipation.
solution
The festival exceeded attendance goals, becoming a premier outdoor event.
Impact
Creative Director: Robert Sawyer
Senior Brand Copywriter: Meredith Powlison
