Challenge
The Jackson Hole Chamber of Commerce needed a fresh, engaging way to showcase the destination. Past travel guides were often cluttered, uninspiring, and didn’t fully connect visitors with the region’s unique experiences or support local businesses effectively.

Solution 
Reimagined Jackson Hole Explorer with bold photography, intuitive design, and editorial storytelling that balanced traveler inspiration with actionable information. 

Impact
Distributed in 180,000 copies across Wyoming and neighboring states, Jackson Hole Explorer became the go-to guide for visitors. Sparked strong positive feedback from the community and deepened engagement with local businesses.