Challenge:
Marmot aimed to launch EVODry, a superior waterproof technology, driving awareness, sell-thru at retail, and consumer engagement. Goals included 17.5M impressions and building a robust email database.

Solution:
Catapult Creative Labs executed a multi-platform campaign: custom ads, native content (articles, videos, PDFs), and high-impact takeovers on Backpacker and Climbing. Targeted network ads and 20+ native pieces doubled SOW promises, while 10 videos and 2 premium PDFs captured leads.

Impact:
The campaign smashed targets with 27.1M impressions (54% over goal) and 31.7K clicks. Native content generated 5,296 social shares, while PDFs captured 1,427 leads (24% over prior campaigns). EVODry achieved unprecedented awareness and engagement, solidifying its market position.