Challenge
At the inaugural Outside Festival, Outside Interactive Inc. needed to showcase its Outside+ house of brands, including Gaia GPS, Trailforks, Outside TV, and media properties, ensuring attendees understood the full ecosystem.

Solution
We created two four-sided pillars, visually unifying all brands and providing clear information on their offerings and benefits.

Impact
The installation drove strong engagement, delivered clear brand education, enhanced awareness of the Outside+ ecosystem, and conversions.