9.
Broke fundraising goals For Venture Out Project
Challenge
The Venture Out Project (TVOP) needed a Pride Month campaign to raise funds and support inclusive outdoor experiences for the LGBTQ+ community, aiming to surpass past efforts and boost donor engagement.
Solution
We created 11 assets for an ad campaign with TVOP and Osprey. A giveaway for the first 100 donors of $50+ drove urgency and expanded reach.
Impact
The campaign raised $18,789, exceeding the $14,000 goal and advancing TVOP’s mission to make the outdoors more inclusive and accessible.
GCD/Head of Brand: Christina Erb
Creative Director: Stacy Jarvis
Senior rand Copywriter: Meredith Powlison